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Roadsafe campaign

The ‘Driving for Better Business’ campaign was launched in 2007 by RoadSafe, a partnership of leading companies in the motor and transport industries, the Government and road safety professionals. 

The campaign aims to raise awareness of the vital importance of work-related road safety and occupational driving.

The campaign works by recruiting ‘business champions’; businesses that are prepared to step forward to promote good practice in work related road safety. Business champions are encouraged to work through their various networks and trade associations to deliver awareness of the importance of work-related road safety, particularly amongst those that operate company car and van fleets, as well as those who rely on staff to use their own vehicles on work-related travel.