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Electrifying our Future

ECA partners with CWP to celebrate and inspire professionals

ECA is once again partnering with Content With Purpose (CWP) to produce a wide-ranging digital series exploring the transformative journey of electrification in the UK.  

With a year marked by record-breaking global temperatures underscoring the urgency of climate action, and with the emergence of a new UK Government, there’s no better time to spotlight this critical issue. 

As we move closer towards the new government's target to decarbonise UK power by 2030, electrification stands at the forefront of innovation, reshaping industries, infrastructure, and daily life. Through a blend of inspiring, future-focused content, including short films and interviews, Electrifying our Future will meet the changemakers propelling our clean energy transition across every aspect of modern society, from transport to housing, industry to commerce.  

The series will emphasise the paramount importance of safety and the value of collective efforts among industry stakeholders, academia, government bodies, and business. It will explore related advancements in skills development, professional competence, business resilience, and policy and regulation to keep up with the pace of change necessary.  

Electrifying our Future will highlight the importance of the electrical sector in devolved nations, and their unique pathways towards an electrified future. It will meet inspiring individuals and organisations driving progress across skills, research, innovation and technology to bolster the UK’s energy security. 

Launching in January 2025, the series will be promoted through an extensive digital marketing and communications campaign, with tailored content for specific audiences including ECA Members and the wider electrotechnical sector, built environment professionals, academia, policymakers, young people and the general public.  

This marks the next chapter of ECA’s partnership with CWP, following the successful collaboration on Leading the Charge in 2022. 

Jane Dawson, Head of External Affairs, said: “Electrifying our Future is more than just low carbon tech, it's a movement towards a sustainable and resilient future. By showcasing the extraordinary work happening across the UK, we aim to inspire action and collaboration among all stakeholders to accelerate the delivery of a clean, safe energy transition. We’re delighted to be partnering with CWP to make this possible.” 

Max Smith, Founder & Managing Director, CWP, said: “We are thrilled to join forces with ECA once again to explore the future of electrification in the UK. This series will not only highlight the advancements being made but also emphasise the critical importance of safety and skills in this journey. Electrifying our Future will inspire and engage audiences, catalysing collective progress to a brighter future." 

CWP is a strategic content creator that works in partnership with leading member bodies and associations; engaging professionals on their industries' role in creating a better tomorrow.  

Organisations interested in contributing to the series should contact Rachel Purser-Lowman, Series Development Manager at CWP to learn more: rachel@contentwithpurpose.co.uk

Last updated 09 July 24